Every company wants to have successful sales and brand awareness in their target audience. Explainer animated videos make it easier for brands to reach these goals. If you are a brand hunting to know why these animated explainer videos are essential in the era of digital marketing, then let us tell you in detail about its strong influence.
- Animated explainer videos are likable due to their fun factor.
- Once a user gets engaged with your video, they digest the entire content.
- In the end, it results in an excellent high conversion rate.
If we talk about how brands use to struggle to find new ways of reaching out to their audiences for marketing purposes, it was exhausting, frustrating, and produced less effective results. But when we take a look at the new marketing strategy in which all you have to do is develop an interesting, engaging, and informative video in an animated format to tell about your product. You will find the results are exceptionally better.
Animated explainer videos can be produced through production houses, and they can be developed by online-video editing tools. The choice is an up-to-the company and their financial budget. Both ways are known to provide an exceptional quality ROI – Return On Investment.
A clear understand
The benefits are misunderstood or under-estimated. Most brands are not fully aware of how important it is to have an animated explainer video on your social platform and website. So the first necessary step is to know the importance of these videos so the value can be learned.
- #1: It has a broader exposure and is shareable
Since smart-phone usage has exceeded, and everything is available online, it is understandable why people are more active to watch videos. If we take a look at YouTube, then it is the 2nd most-visited video content website for “how to” questions. People want to watch rather than read, and if it's interesting, they will share it on their social media platforms. According to the latest market research, 80% of the audience wants to watch a video about a product or service as compared to text. This shows the choice of the audience. A decade before, Animated Logo Design Services were not demanded on a high level, but now they have 95% brands running towards them to create an innovative, engaging, and informative animated video.
- #2: Animated videos stay in human brains for a long time
These were discovered through scientific research, in which it was explored that humans remember visuals content more rather than reading content. It is just like watching a movie, you remember the title of the film, and you remember the story and the ending of it. This is the same case with animated explainer videos. When a picture can be worth full of 1.8 million words, then can you imagine how valuable can an animated explainer video be?
- #3: Google & YouTube – The Top Search Engine Adores Video
We all know Google and YouTube are the two most robust search engines in the online world. If we want to look for a brand, we Google it, and if we have a question, then we surf for video answers on YouTube. When brands use video content on their social platforms and website landing pages, it helps to show them on Google and YouTube top-search end results. All a brand has to do is develop an innovative animated explainer video with eye-catching titles, descriptions, and reference tags.
According to sources, 157% of traffic comes through search engines. It also includes that website which has video content on their website. When a consumer is searching for a similar product or service as yours and you have a video already made up for it. You can receive 2x to 3x more customers coming your way.
- #4: Boost in Conversions and Sales
This is not a secret anymore, every brand knows about it. If you want to increase your conversion and sales. Add an animated explainer video on your website, which would let the user spend more time on your website and transforms it into potential buyers. Did you know, approx? 40% of traffic is generated through a search engine.
- #5: EDM – Email Digital Marketing Performs Exceptional With Video
People still check their emails for daily subscriptions and a subject with video added gets 65% more clicks as compare to an email subject without video. If you want to receive excellent results, then place animated videos at the end of your email and let it explain to your audience what are you offering? Every marketing agency strongly recommends adding an animated explainer video instead of eye-catching text.
Let’s do this
If you were not aware of the importance of the animated explainer videos, then now you would know its value. A business needs to capture its audience attention, and since the attention-spans have reduced towards seconds. These videos have proved to give accomplished results.