Small business owners know instinctively that a website is essential for them to do business and be perceived as professional and legitimate. But few people stop to think about the important question: What is my website for? This is an important factor to think about as it will determine the best website development method for your business. Here are some questions you can ask to narrow down the purpose of your website.
Which role does your website play in your business?
- Are you looking to make your website a lead generation tool for leads? To get phone calls?
- Are you looking for an online brochure that customers can access to get more information about your services or products?
- Are you looking for an online portfolio that showcases your talents and past projects?
- Prospective customers
- Customers already in business
- Partner
- Employers
How can users find your site?
- Search engines (e.g. Google, Bing and Yahoo
- Google maps or Apple Maps
- Social media platforms (Facebook, YouTube, Instagram, LinkedIn)
- Visit your website via email or direct links to directory sites
- Other offline methods include business cards, word-of-mouth referrals, physical signage, etc.
Information
Download files
Fill out forms
Contact you
Contact us to arrange a quote
Buy a product
Visit the store
These questions can be answered in different ways depending on what type of business you are and how you run it. Most business owners want a website that represents their brand in a professional, unique way, showcases their work, generates leads, and ultimately, customers.
The website should be designed for potential customers who have not yet purchased any products or services from the company. Because the website targets new customers, owners of businesses want Google search results to help them find their website.
Only after you have identified the purpose of your company website, you can start to look at options (DIY website or professional web designer) for creating a website that meets your needs.