What is a guest post?
Guest posting is a content marketing technique where you compose for a site, blog, or publication that is not your own. The post usually includes a link to your site somewhere within the text, and maybe a little acknowledgment at the end of the post.Are not guest posts dead?
If you’ve heard of the idea of guest blogging for SEO, you’ve also heard that the technique is dead. In 2014, SEO guru Matt Kitts said “Put a fork in it: guest blogging is done.” So, is he right? Not by a long shot. Using guest blog posts for SEO technique, and it’s rife with spammy practices. However, there are ways to do it right and people are still producing amazing results doing it right.As of 2018, guest blog posts are not lifeless. They’re alive and well and they still help produce amazing results not just for our customers, but for businesses large and small on the Internet.
What are the advantages of guest blog posts?
Guest blog posts have some great benefits. Getting your website mentioned and linked from a reputable website with large domain authority will grow traffic, give you an SEO boost and start building your reputation as an expert in your field.What's more, linking to your website's blog is a great way to build a crowd. In addition to all the advantages of SEO, it says: "Hey, if you like what I've written on this website, why not check out my blog?"
Compose enough high-quality guest blog posts around the internet and you'll build that audience. You will be seen as an expert and your website will benefit.
Is guest posting right for my business?
This is easier to do in some companies than others, but it all depends on how your industry feels about the value of its articles. A topic like HR is full of opportunity because sharing knowledge is a common goal. Travel, however, is more about the people's experience and is a very competitive and content-rich market. Bloggers and publications in the travel sector prefer to produce their content.That doesn’t mean you can’t do guest blogging in the travel sector. It just means that there is no one-size-fits-all approach. This also means that you should try experimenting with other content marketing outreach systems such as sponsored content, influencer outreach, and influencer events.
How can I use guest blog posts in my content marketing system?
Guest blogging ought to be just one weapon in your content marketing stockpile. Use it with sponsored content, blogger outreach, and a steady stream, of killer content from your blog. Some of these systems will work better for your business than others, so you need to be prepared to optimize your content marketing campaign to get the most out of it.Tips for pitching and writing
Now that you've been introduced to the world of guest blogging, it's time to start pitching. , so make you stand out. This means making life as easy as thinkable for the copyreader.First, make it clear in your pitch that you are familiar with their site. Give examples of your favorite articles and explain how your article will fit with their publication. State in your pitch that you'll write the post, but also consider mentioning that you'll source quality images and make any necessary edits.
When writing the post itself, make sure you adhere to whatever formatting rules they may have, because nothing annoys editors more than reformatting.
If you are agreed on a target, stick to it. A late post can ruin relationships, and you don't know how many editor friends your name might be blacklisted before you even submit anything.
When forming your content marketing operation, be sure to create room for guest blogging. It may not pay immediate dividends, but in the long run, it can be a killer. Write your guest posts at an outstanding quality and you'll be hailed as a wizard in your field in no time.
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