You must realize that we are a part of an increasingly visual world. Therefore, the value of image optimization cannot be overlooked if you have a website. Images turn your web pages into more appealing. If you don't implement a proper image optimization, you are actually wasting a valuable SEO asset. Better user experience, faster page loading time, better ranking possibilities- there are several ways in which optimizing the image can help.
If you are unsure of how to go about it, don't worry; there are several companies out there in Australia which can help you. All you have to do is research and find a reputed one. So, how can an SEO agency work on the images to optimize it? Well, here are certain tips that you can use. Take a look.
1. Avoid using stock images
The first and foremost rule that you should know is that you cannot use stock images. The images are supposed to pop on your website and if you use stock images, the website will look fake. And naturally, there will be no difference between your website and others'. So, it will not attract your target audience and as a result, your ranking will suffer.
2. Choose original images
Now you must be wondering that if you are not allowed to use the stock images, then what will you use? Well, go for the original, high-quality images. This will give your users a fresh and much enhanced experienced, thereby creating more odds for your website to rank higher on the relevant searches. You can either make the original images using a designer or ask the SEO companies to search an image for you. You can also take fresh new snaps for your website including your commercial space, your products, and so on. This further improves the character of the brand and makes it more attractive.
3. Think about the purpose of the image
Another concern that you must have while selecting these photos is the purpose of the image. Images surely can add more appeal to the website but that does not mean you clutter the whole space with image unnecessarily. Images should be able to depict a story or simplify an idea. Sometimes, you should help your readers learn visually. Images can also bring out an emotionally stimulating impact as opposed to longer chunks of text. Make sure the images don't look forced. Understand that the reason for inserting an image should be breaking the text and helping your audience to understand a product or concept.
4. Enhance the Photos
Next, you should also try and improve the quality of the image with certain editing tools. After downloading the images, you should use tools like Canva which can enhance it more with texts or motifs. This is the most effective for the social media posts or an info-graphic template. Therefore, the SEO company you hire must be well-aware of such tools as well so as to make the most of these images.
So, if you think that you want to enhance your website images too, then look for an Australian SEO company today.
Author Bio: Ken Adams, a regular blogger on SEO tools and techniques, here writes on 4 ways in which an Australian SEO company can enhance the images to give your website a better rank.