Email marketing is a segment of internet marketing that is used to cultivate relationships with the potential customers, keep them informed about the latest update, offer them coupons to encourage loyalty, and many more. It refers to the act of sending commercial messages by using email to a group of people. As it is a fast, flexible, and cost-effective way to reach new customers and retaining the existing ones, more number of businesses are choosing it for increasing sale. You can also design an email marketing campaign to reach customers and drive revenue.
Are you wondering how to design an email marketing campaign? Well, you can hire an Australian SEO company for this. Based on your market need, they will design an email marketing campaign for you. However, before you hire them, do you want to know what are the new trends for email marketing in 2019? Here are these.
More segmenting and targeting
As email marketing is one of the driving forces that are used by marketers and businesses to boost up ROI, the process of targeting as well as segmenting contacts is more intricate. These kinds of emails help to increase profit. And this shows that more number of marketers and entrepreneurs are going to relying on these practices while creating email marketing strategies. Email marketing is becoming smarter day by day, and the trends are shifting more towards delivering content to the audiences who engage with, as well as find value in it. For instance, if a contact has not opened your email for an extended period, then they will no longer receive it. On the other hand, if a lead has visited a web page several times, or opened an email more than once, then smart segmenting and targeting will follow up with this person, and will nurture the engagement through relevant automated emails.
More storytelling content
While interactive and plain content have been found to increase engagement for audiences, use of storytelling content is effective to grab the attention of the viewers, as well as influencing their behaviours. Email marketing messages, which includes a story at the beginning and then followed by the agenda of the business, and the products or services that they provide, prove highly influential when delivered appropriately to the right audience. Segmenting and targeting helps to find the right audience. Storytelling can be innovative to reach each marketing segment. Stories can boost up a business’s email marketing ROI potential significantly. Marketers are familiar with the power of a good story, and nowadays, the trend is increasing as the best email marketing strategies develop over time.
More personalisation
Personalising mobile content is more popular nowadays. As strategies are evolving to be more intelligent day by day, marketers are finding value in automated emails. This type of email contains the name of the readers, or information unique to the reader’s account. Some of the companies even group contacts based on the personality, while others group it based on behaviour. Personalized content that is sent to each of the group is relevant to their persona or actions. It easily grabs the attention of the customers, as well as impresses them.
As you are now familiar with the email marketing trends for 2019, quickly opt for the best SEO company Sydney that can help you to develop a more effective strategy for email marketing, and recommend what can work, and cannot work for your campaign.
Author Bio: Alfred Smith, who is associated with an Australian SEO company for years, here writes on some of the new trends of email marketing for 2019. He also suggests to choose the best SEO company Sydney for this.