For several decades, the most common content protection technology was associated with set-top boxes (STBs) that decrypted cable and satellite broadcasts for those who had paid their subscription. These are known as conditional access systems (CAS). Although these legacy technologies are gradually becoming outdated and will eventually need to be replaced, they’re still forming a considerable part of the content protection technology stack of traditional pay-TV operators, and maintaining backward compatibility is important. Thus there is a need to support both traditional broadcast services and OTT services.
The major shortcomings with traditional CA systems is that they are costly, both to acquire and to operate. Yet they are still considered necessary tools for broadcast TV content protection. They can also slow down the time-to-market for urgent new services and create vendor lock-in issues, both for broadcasters and device manufacturers. However, it doesn’t have to be like that.
As the market transitions to a widely diversified distribution model, flexibility is key. Fortunately, hybrid strategies that embrace both traditional broadcast models and streaming services can allow for greater security, flexibility in vendor management, and faster time to market. If operators also take advantage of cloud-based content protection services with pay-as-you-go models, the goal to lower the TCO, by reducing both CAPEX and OPEX costs, becomes attainable.
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