11/4/2023

Seven tips for choosing a digital rights management vendor

chrismorgan

Rating & reviews (0 reviews)

A prospective digital rights management vendor needs to be able to assure access and interoperability across all platforms and with all kinds of OTT devices.

When looking at digital rights management vendors, like any major vendor, one of the first things to investigate is how they’ve coped with similar clients. Not only will this give an insight into how they go about their business but also how they deal with various enterprise sizes. Scalability is much talked about but hard to implement and finding a digital rights management vendor with proven abilities to scale up rapidly and meet live event user bursts is crucial.

Intertrust’s experience with major clients such as Italy’s Tivu, Britain’s Youview and France’s TF1 has proved our digital rights management platform’s ability to handle subscriber bases into the millions and beyond.

Along with the Marlin DRM system, of which Intertrust was a founding partner, there are four other major DRMs created by the dominant tech players: Google’s Widevine, Microsoft’s PlayReady, Apple’s FairPlay Streaming and Adobe’s PrimeTime. For any DRM vendor to be able to provide a fully holistic DRM solution to their client, they must be able to offer support for all of the major systems; otherwise, the client will be facing major compatibility and operational issues in the future.

One of the greatest successes of our digital rights management platform has been its open-standards non-proprietary nature, which means that major device and content producers are more open to adopting it as a ‘neutral’ DRM system.

Tags: digital rights management vendor / ott drm / video watermarking