- Growth in sale: The main indicator to review before taking the next step and start to expand the business has to do with the growth of sales during a given period. If there is a sustained demand and customers continue to come, it is feasible to do so. It is worth mentioning that this growth in sales should be in the long term, since a couple of "good" months are not enough to think about expanding.
- A solid customer base: Having a good mass of clients who are faithful to the product or service that is offered means that something is being done well. This is basic, because if there is no solid evidence that current customers are being satisfied, the idea of expanding the business should be left for later. In the same way, it will be necessary to check if the product, the shopping experience and the customer service are contributing together to the satisfaction of the client. This is very important in industries where customer service plays a key role.
- Commitment with the Company: The best business must also have employees who perform at their highest level and who feel a commitment to the company. In addition, it is an excellent indicator that the business is ready for new challenges. Some key elements of the concept of work commitment are the satisfaction, the implication, the pride of belonging and the bonding, which are generated in the employees through the implementation of suitable work conditions by the company.Many times companies complain about the lack of loyalty of employees. They are willing to make the leap to another organization that offers them better conditions, leaving behind years of joint work. The certain thing is that the commitment between company and employees must be reciprocal.The commitment to carry a project forward must be reciprocal.
These are just some universal indicators that can be taken as a basis when making the decision to expand or not, although depending on the turn and industry will have to look for specific factors in each case to define if you have the best business to do so or if it is still necessary to make changes.If the company is doing well, it will still have work and possibilities for improvement.