11/4/2023

Incorporating consent management into your data governance

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Consent management also affects the initial requests for consent and consent preference management. For example, in January 2022, the French data privacy regulator fined Google and Facebook a combined $237 million for breaching Article 7.3.4 of the GDPR, namely that rejecting cookies was not as easy as accepting them, as “several clicks are required to refuse all cookies, as opposed to a single one to accept them.”

Efficient DataOps relies on high-insight velocity from the outer edge (data collection points) to the inner core (data processing) and back again (frontline teams). Without streamlining consent management and integrating it into DataOps, organizations waste significant time cleaning and parsing datasets for downstream users. Comprehensive consent management should be able to create a single source of truth for all data used throughout an organization, which improves efficiency and helps teams function with pared back data.

Reducing risk

Non-compliance with legal obligations around data consent in the various territories where a company does business introduces significant organizational risk. While the headline figures are the fines (which can be up to 4% of global revenue under the GDPR), non-compliance can also make an organization ineligible for contracts, with proof of compliance fast becoming a staple of many boilerplate contracts. Therefore, effective consent management serves to reduce organizational risk along a number of axes.
Tags: consent management / pki / trusted data sharing

 

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