No one likes to make a horrible first impression. Websites are the first impressions of our businesses, blogs, etc. The goal is to create an attractive website that stands out at the top of the search ranks.
Technology and web design are constantly changing, even more so as we enter into 2022. Therefore keeping websites updated with fresh designs is essential to gaining website traffic. Nevertheless, it isn't always easy to create a top-notch website.
AsVikas Rana who is the founder of WebsiteFix Digital and author of Simply SEO book discussed his professional experience with the companies where he had previously worked, Many new business owners make the mistake of focusing too much on design and other design considerations at the beginning of their SEO campaign; these things are essential, but they can wait.
Every website owner wants to put their best foot forward and make their website appear fantastic. However, how effective is a website design if no one visits it?
All of the design-related aspects mentioned above are significant, but the most crucial factor is that your site isSearch Engine Optimised and discoverable.
So here are a few tips listed below to help improve your website and close off the year 2021 with an excellent website.
Boost your Website Loading Speed
Google recognizes slower websites and places them in the lower ranks. Therefore, the people who visit your website will have little to no interaction.
Anything longer than three seconds is considered slow, so boost your website loading speed to attract more people. Slow websites are less likely to retain any returning visitors.
Slow loading speed kills your SEO ranking because web traffic is too slow.
Optimize your server response time and yourpage speed to knock out two birds with one stone.
Enhance User Experience
A website can be well designed, but nothing will work out in your favor if it has a poor user experience. Remember, nobody likes browsing on a perplexing website.
Enhancing the user experience brings technical benefits to your websites by improving your SEO ranking. Climb those search engines within no time!
Excellent formatting that works with different web browsers will be beneficial to you as well. The more devices your website loads and works on, the more traffic you bring to your website.
It should be accessible to everyone and not limited to tech-savvy people. Add captions to images, videos and make your website available in multiple languages. An international website is better than a limited one.
Be Consistent
When your website is consistent and has a unique identifying look, it reflects on your professionalism.
Style guides and outlines for your web design elements become your best friend.
Consider the type of font, style of writing, and color schemes. They should represent your website and your brand.
Don't Forget Outbound Links
Any website owner strives to cultivate and improve their website credibility. Claims are nothing without evidence.
Don't use false sources; instead, use trustworthy links.
If you are going to reference other websites, do make sure to use outbound hyperlinks to credit those websites. But the websites should be current and not outdated, so your SEO ranking can continue to rise.
Internal Links
Internal links keep your website organized and professional-looking.
When the links smoothly transition to other pages on your website, customers will be more willing to browse through your website longer.
No Broken Links
Broken links are the bane of your website's existence.
They devastate your SEO rankings and are not professional.
Invalid web-links drive away visitors.
Take Advantage Of Social Media
Nowadays, everyone has social media. Social media is how websites gain more web traffic and attraction.
Taking advantage of social media boosts your SEO rankings as well.
On your website, be sure to include links to your social media accounts as well as a sharing link for others to spread the word about your website.
Don't be afraid to talk about your website on your social media accounts. The more exposure your website gets, the higher your search rankings will be.
Attractive Titles
Just as a great book draws in readers, a great web page title attracts viewers to your website.
Headlines are 65 characters and under
Keep headlines short, simple, and to the point.
Clarity and conciseness are essential.
Overall with web design constantly changing, it is wise to continue to maintain and improve your website. If your goal is to claim the number one ranking spot on Google's search result, then what are you waiting for? Get started with improving your website today!