Improve Your Business with a People Counter

A people counter, also known as a hand held counter is a device that keeps a count of incoming and outgoing traffic. This technology is widely deployed by owners of shopping malls, retail stores, restaurants, disco and pubs etc. The chief aim of a people counter device is to enable people count the incoming traffic and collate it with their market research to come up with better alternative strategies that can help them leverage their business well.
Where all can a hand held counter come handy?
Retail stores: Retail stores require these retail counter devices the maximum. They are always besotted with the problems of measuring conversion ratio, i.e. the number of people buying to the number of people visiting. These counters can effectively measure the number of people entering the store.
• Real Estate: Real estate carry out continuous surveys to see which area is the best when it comes to likeability. They can then suggest their clients to set up their offices, malls, showrooms etc. in those respective areas that have a more turnaround of people.
Tourism: Tourism industry is one of the major consumers of hand tally counters. This is because they are always gauging the popularity of various places of interest, counting the number of footfall each of them receives. This way, the tourism industry and government can collect enough facts to know which place is popular, which is to be advertised more and so on.
Apartments and high security buildings: In apartments, using electronic counters can give exact figures of how many people enter the building daily. In high security buildings such as offices and government chambers, there’s often a restriction on the number of visitors inside the premises at any given point of time. These counters can give you the figures to stop any excess public that might go inside.
What are the benefits of installing hand tally counters Important in determining conversion ratio: Conversion ratio is defined as the number of people buying to the number of people entering store or a mall. These handheld counters are particularly important at such places to determine whether there’s a good footfall when schemes and price offs are introduced, or whether a particular offer isn’t attracting more crowd than usual.
• A retail counter comes for a very cheap price. Buying these counters hardly costs the company anything, yet can determine some vital statistical data that can help in making important business decisions.
• Handheld electronic counters are not widely used. Estimated reports suggest that only 30% of the retail stores and malls employ this technique. You can be one of the few who can employ this technique, thereby gaining a significant vantage over your competitors in determining the store traffic at various points of time.
Counting the number of people entering your store is one of the indirect ways to measure your business performance. It can indirectly help you to determine how well you’re doing at present and how do you need to change your schemes for a better performance.