Importance of Tally Counters in Stores

Firms owning retail stores spend thousands of dollars each year for improving themselves and growing their business. This includes keeping a track of the daily incoming traffic in the store and observing those of competitors as well. When your store has a large influx of shoppers daily, you cannot manually keep a track of everyone entering and leaving by just using a pen and paper. The need of the hour is sophisticated devices that can keep an accurate count.
Modern day devices such as counter tally devices are available, that can help you count the number of people passing per given time in a given area. These counter tally devices hold a lot of importance for shopping malls and retail outlets in the following manner:
• They can help stores to count traffic, i.e. the number of people entering their store and then collating them with the number of purchases made. This will help in finding the conversion rate.
• During different phases, such as discounts and non-discount periods, one can come to know what the number of people entering the store is. If the number is quite high during a particular phase, the company will know which schemes and offers drive crowds!
• Collaborating intelligent market findings with the traffic in the store can conclude some significant data, thereby making the companies realize what went right and what went wrong.
As time is evolving, people have started adopting newer technologies. Even tally counter devices come in the form of digital counter that has a screen displaying the number of people who’ve entered the premises. Usually, the store gatekeeper or the security guard holds such a device in his hand and while frisking, he increases the count of the people who’ve entered the store. These devices also come handy during times of emergencies such as fire break outs or any calamity outside, since the store keepers will have an exact count of the number of people inside their store.
Waiting at the store in long queues to do the billing takes up a lot of valuable time. For this very reason, people are resorting to internet shopping so that they don’t have to waste time standing in queues. In order to combat t this, stores are employing a new technology known as RF tags. Radio frequency tags work like bar code scanners, but they work much better than the latter!
Radio Frequency tags also send out radio beams in different directions to count the number of people entering and leaving the store, thereby acting as electronic counter devices. RF tags can detect the items you put in your shopping cart, and before you reach the billing counter; your bill might be just well prepared. You will just need to go to the counter, pay your cash and leave… as simple as that!
Technologies like the digital counter device to count traffic and RFID tags can really turn around the way a shopping mall works. And these technology are for the betterment of both, the customers first and the stores as well.