In an ever-changing digital landscape, it can be difficult for brands to connect with audiences that care. That’s why many businesses in Australia have turned to influencer marketing—especially on Instagram. Influencers can help brands increase their reach to a relevant and new audience. Using an influencer marketing agency in Australia can help you find relevant influencers with hyper-engaged audiences. One of the hardest parts of influencer marketing is finding the right influencers. You need to consider their values, engagement rate, audience demographics and more. This can be a very time consuming task, so hiring an seo marketing agency can ultimately save you time and money.
Before you start looking for influencers or an influencer agency, you need to know exactly who your target audience is. Depending on your reach, this could include a wide range of consumers, so you should create profiles for each type of audience you want to target. You should consider the age, gender, disposable income, hobbies and interests of your target audience and find relevant influencers within those niches.
You should also be ultra clear on your own brand values; these could include accessibility, equality, sustainability and more. Knowing what your brand truly cares about is important as this can help you decide which influencer you do and don’t want to work with. Knowing your values will also help you identify key influencers that also possess those values. This is important as that influencer will be representing your brand online. If an influencer were to have conflicting values, the partnership would come across as inauthentic to social media users.
You may also want to make sure that the influencers you choose to work with have a similar personality to your brand. For example, if you are selling a fun and quirky product, you may not want to work with a luxury influencer as the personalities will clash.
Influencers can typically be found using niche hashtags on Instagram. When looking for influencers, you should identify relevant hashtags to your brand. These should be relatively generic but also provide some context, for example #sustainablefashion or #ethicalfashion. These are popular with fashion influencers and can help identify influencers with your sustainable and ethical values.
Another way to find Instagram influencers is to look through your own and your competition’s followers. It is highly likely that relevant influencers will be within these follower lists and they will be interested in working with your brand. You can reach out to these influencers on Instagram by direct messaging or following them.
If you don’t have time to spend searching through Instagram for relevant influencers, you can reach out to an influencer marketing agency to find them for you. Influencer marketing agencies have access to influencer databases and marketplaces that take away any guesswork. By using a mixture of social listening tools and influencer outreach tools, agencies can find the most relevant influencers in your industry. These tools show influencers that are interested in sponsored work—agencies can reach out to these influencers on your behalf.