While lost revenue is the most obvious result, the piracy research study noted that widespread online movie piracy also leads to job losses and reduced GDP, potentially displacing hundreds of thousands of jobs across the video content, production and distribution value chain in the U.S. alone.
A further study carried out byDigital TV Research predicted that digital TV and online movie piracy across 138 countries will nearly double from 2016 to 2022, meaning that there could be as much as $51.6 billion in lost revenue for content owners.
While many things have changed in the content world, the need for content owners and distributors to protect their bottom line remains the same. Live sports, TV and online movie piracy is a serious threat to ROI, requiring a holistic solution — spanning the delivery chain — to protect their investment. In our next blog post in this series we’ll start to assemble the full “puzzle of tools” needed for combating piracy.
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