Content piracy is big it’s costly. And it’s a growing ROI problem for content owners and distributors across the globe.
Unlike previous, closed systems, today’s digital delivery system makes it easier for pirates to steal and re-stream illegal content anywhere in the world, using the same type of infrastructure used by the service providers themselves.
Content piracy is so big that its impact is felt beyond the bank account — it’s changing business models. Traditionally in the movie business, new releases often stayed in theaters for months to maximize revenues. As digital downloads, and now streaming, have made it easier for content pirates to obtain and distribute illegal copies, movie studios have continually shrunk the release window over the last several years, moving to get their latest blockbuster online before pirates gain traction with their illegal copies and eat into ROI. With secondary release windows now down to weeks (or even less in some cases), studios must focus on protecting their investment inside and outside the theater.
With more and more fans streaming their favorite live sports, the cost to obtain streaming rights for the world’s top leagues is rising, spurred by competition from new media (non-broadcast) companies such as Twitter, and Amazon and new direct-to-consumer (DTC) subscription services like DAZN. Verizon paid over $2 billion for the non-exclusive right to live-stream most National Football League (NFL) games to their mobile customers over a five-year period through the 2022-2023 season.
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