Are social media ads a waste of money?

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To the uninitiated, it's counterproductive to invest in online ads of any form - Facebook, Instagram or Google.

But I can tell you for free that targeted advertising is where the money is at. A couple months ago, I would have bet my last dollar SEO was all you needed to succeed online, but was I not accurate!

The whole point of mega tech companies collecting all that data from users is to be able to understand user behaviors and preferences and know what product/service to market to them.

No doubt, all successful campaigns start with SEO; targeting the right keywords to establish a presence in your industry on the internet. But to drive massive traffic, sales and recoup ad spend, you have to take a step back and look at the bigger picture - targeted advertising.

 

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