- Create Google My Business account
To get started, you need your business in Google My Business. This establishes your presence for free in the search engine, and means that your company will also appear on Google Maps. Your business will not only appear in search results on all devices, but if Google authenticates your business as legitimate, it could also appear in the valuable sidebar space of a Google search.
To optimize Google My Business, be sure to:
- Verify your listing
- Provide accurate and updated information.
- Include your logo, hours of operation, acceptable payment methods, the product or service you sell and many images.
- Encourage your customers to review your online business
- Respond honestly to customer opinions.
- Get good comments from satisfied customers
Get your customers to write enthusiastic comments for your company. Not only optimize your presence in Google My Business, but also encourage more local customers to buy from you.
Here are some tips to encourage customers to leave comments:
- Request a review by person after the close of a sale.
- Send an email or post-purchase text message for customers to write a review (but only after examining them through an internal survey to make sure you're not getting close to dissatisfied customers)
- Respond to existing reviews in a professional manner, thanking the reviewers and responding to complaints in not so favourable reviews
- Optimize voice search
In SEO services, it is vital to optimize the way people ask questions when they speak on devices, as opposed to how they write their searches.
- Essentially, customers use longer keywords when they perform voice searches compared to regular search. Because of this, you will also have to adjust the SEO of your content to fit the conversation tone of someone who speaks. For example, you will need to explain the traditional questions (who, what, when, where, why and how).
- It is also important to take into account the user's intention when optimizing the voice, since these searches are performed more frequently when the user needs specific information. If you are looking for specific data, expect a quick and useful response that should be available.
- Create content based on local news or events
There is nothing like creating content that speaks or relates directly to a local problem to capture the attention of your local customers.
Some strategies include:
- Writing blog posts about local news, activities or events.
- Creation of videos about local charities or causes that your company supports
- Location specific web pages, on your website, with high quality local content that involves different parts of a region.
• Make sure content on blog and pages is original and it should not be taken from anywhere