How Much SEO Experience do They Have?
Google places a lot of weight on page rank and domain strength. The algorithm of Google ranking factors increases daily so what may have worked a few years ago (such as keyword stuffing) will now harm your website and affect its page rank. An experienced SEO Consultant will know what is different today because of the many years of experience that they have in the world of SEO. They will know what works and what does not work. They will also know that there are various SEO tactics that will work for some businesses and not for others. A good SEO Consultant will also know that applying the same tactics to every website will have limited impact and could also damage the ranking of a website.
Do They Understand What Your Goals are?
A good SEO Consultant appreciates what it is that you are trying to achieve, whether that is converting visitors to paying customers or to increase your website’s rank in the search engine result pages (SERPS).
Maybe you are looking to increase the strength of your domain. Your digital marketing strategy should include SEO and the focus of it should be for you to reach your goals and being able to measure them. If you cannot measure your goals, then you do not have a baseline for determining the success or failure of your site.
Does the Consultant Have SEO Success Stories?
Some people hold themselves out as SEO experts but are they really? If they have to do piles of research before they get any work done on trying to determine how to do certain things and still don’t get you the results that you want, then you will be no further ahead then you were before. Ask your potential consultant if you can contact their references. An expert will have made a positive difference on a business and the client should be happy with the work that was done.
Does the SEO Consultant Understand the Different Levels of SEO?
There are three different levels of SEO and those are: Technical – the structure of the website and how search engines might crawl your site to index its content; Off-Page Optimisation – link building; and On-page optimisation – where HTML tags and keywords are used correctly to help increase traffic and visitors to your website.
A successful SEO plan needs all three of these elements to be put into place together with some of those elements being more obvious than others. An SEO consultant that is good at what they do will know exactly how to implement these strategies. If the search engines cannot crawl all your site’s content, then all your SEO efforts are a waste of time.
What Kinds of Tools do They use?
SEO Consultants use tools to help them make your site successful. Some tools help to display domain rankings which show where your website is listed in a directory. They will be able to determine which keywords can rank the best using certain tools and then use those keywords to write content. An SEO consultant knows exactly which tools to use and when to use them. They will insist on using the tools that work the best with ranking websites and the cost of those tools will be added into any contract you have with them or it may cost you extra money.
Do They Have Amazing Communication Skills?
An SEO Consultant should be able to communicate clearly with you on why your website needs certain changes. They should be able to communicate those needs to you in a way that you can understand, and it should not make you feel defensive. Top SEO Consultants can work with all different types of personalities and are able to complete tasks in an effective and efficient manner. They want to move your business forward from its current state to the most successful that it can be.
Are They Passionate About SEO and Constantly Learning?
Knowledge is important and SEO is a process that is constantly evolving. An SEO Consultant will be interested in any new trends that occur while they are working with you and how they can apply those trends to the work they are doing on a client’s website. Amazing SEO experts are always looking for ways to get through challenges and have a passion to learn new techniques while applying them to their work. An SEO expert always has the business of their clients at heart. Whether you are just starting out and building a business or you need a redesign of your website it is important that you hire the right SEO expert that is in alignment with your business goals.