Have you zeroed in on a seo partner to take care of your campaign? The real challenge starts now as you look to leverage this partnership to the maximum. One of the ways of ensuring success is to discuss the scope of project in details with the seo agency in sydney. Here we take a look at five things you shouldn’t forget telling an seo agency when you hire them for your project.
1. Let them know about your goals
Along with increased traffic and visibility there are dozens of other areas where a search engine optimization campaign can help you. As a business you need to leverage your campaign to the maximum. Goals may include increasing subscriptions to your newsletter or increasing sales of your products. You must make the agency aware of your primary and secondary goals with the campaign. When they know what you are looking for they are able to deliver results faster.
2. Your past seo campaigns
If you have tried optimizing your website in the past yourself or had hired the services of another agency you must make your seo partners aware of that. Irrespective of the results of your campaign you must share as much of details as possible about your previous campaign. This will give the seo agency in sydney a great starting point with your campaign. This would also help them avoid the same mistakes as your past campaign.
3. Inform about your completion
One of the primary objectives with your seo campaign is to stay ahead of your competitors in the search results. You would always measure your success in terms of comparison to your competitors and not the entire industry. This is where you must share the list of your major competitors with the seo agency. This would allow them to analyze your competitors and their campaigns in details and plan out a strategy that would keep you ahead in the race.
4. Make them understand your brand
If you are a pizzeria there would be something that distinguishes your brand from your competitors. You surely don’t want your campaign to be an exact copy of your rival’s. You need to make your chosen australian seo company aware of this distinction. Often clients overlook the importance of making an agency aware of their mission and values. When the agency understands your brand like one of your employees they are able to deliver better results.
5. Share info on your future initiatives
This is optional but can be helpful even though your future initiatives have little bearing on your seo campaign. It is worth discussing these plans with your seo agency. For instance if you are planning to open a new store in another location you can share those details with the agency and they would do the groundwork for your next seo initiative along with the primary goals that you have on hand.
These are often ignored by businesses when it comes to discussing scope of project with an seo agency in sydney. When you do share this information it makes their task lot easier and helps in improving your rankings and visibility.
About author: James taylor works with a leading seo agency in sydney and has deep understanding of the industry. He has helped build a australian seo company from scratch in the past and writes regularly about this industry.