SEO specialists are aware of the newest emerging SEO trends on the market. Therefore, they will know exactly what they need to incorporate into your website to ensure it ranks on various search engines, such as Google.
However, having prior knowledge of the SEO trends making waves in 2019 will only add to your existing knowledge of SEO. By knowing the SEO trends of 2019, you can ask the SEO specialist handling your project about a certain trend.
They can give you first-hand knowledge on the success of the trend in 2019 when incorporated into a website that sells similar products and services as yours. If a particular trend works in your favour, they will make it a part of the SEO strategy for your website. Perhaps, more than one SEO trends will help your website boosts its position in the search engine rankings.
One word of advice is that when you do talk to an SEO specialist, ask them the questions you have in your mind about any of these trends. Use the opportunity to learn how they work and what SEO techniques they use to execute these trends.
In short, just have a detailed discussion with them regarding the various SEO trends in the market and whether a certain trend will help your website earn a good spot on the search engine rankings. Now, let’s move on to telling you about the 5 biggest SEO trends in 2019.
Voice Search is King
Voice search has given users the convenience of searching for answers for their queries ten times easier. Voice search comes in handy when you are occupied with doing something else. If you are doing a task that requires most of your attention, you will use voice search, as it eliminates the need for typing.
According to experts, 50% of all online searches will be done via voice search in 2020. More and more people have begun to use voice searches. If you have not yet incorporated voice search into your website, you should. Also remember that voice commands differ from country to country, area to area, dialect to dialect, social class to social class, and more.
For SEO, you need to focus on performing SEO keyword research and from the list you come up with, use keywords that are seven to nine words long because people are more used to using them during conversation. You need to divide your questions in a manner that leads the user through the sales funnel:
- What Questions — These users are the widest part of your sales funnel and are searching for general information.
- How Questions – Users who are already asking these questions want to learn more specific details.
- When Questions – Users who are asking these questions are looking at all the options before them before making a purchase.
- Where Questions – Users who are asking these questions have decided to make a purchase and they want to know if the product they want is available.
Blockchain Technology’s Influence on SEO and SEM
Blockchain technology is going to influence search engine optimisation in a big way. Blockchain technology aims to develop a trustworthy and secure record of transactions. You can secure the transactions that occur on search engines like Google.
In this instance, Google will behave as the intermediary between you, the website owner, and advertiser. The search engine will bring them together, helping them gain each other’s trust, so all the transactions run smoothly.
Blockchain technology can confirm that each user is who they say he/she is with 100% accuracy. It can tell you if the ad being viewed is being viewed by an actual user or a bot. It can also ensure that the owner of the website only pays for genuine and actual click-throughs to their website.
Another benefit you will receive is that it will reduce the occurrence of online ad frauds. This will affect the ad revenue of Google but on a larger scale, it will affect SEO. Big companies have already begun to collaborate with block-based identity systems to improve both their ads and services.
You can inquire with the SEO agency you hire about using blockchain technology. They can embed a schema mark-up into your website that enables websites to record the identities of users who visit their website. It can also record the number of tokens rewards a certain blog has earned and even calculate which users have contributed value to specific blogs and what they did after it.
Google’s Mobile-first Indexing
With mobile phones accounting for along 60% off all user traffic, it comes as no surprise that having a mobile-friendly website has become an important part of an SEO plan. Even though the mobile-first index is still relatively new, one thing has become clear — it’s all about speed.
The Speed Update in July placed importance on a responsive website that not only is mobile-friendly, but it also loads very quickly. Google does not like websites that load slowly, as they know that is an inconvenience to users who are using their platform to get answers to their questions. Google’s latest speed update forces websites to revaluate the speed of their website and take measures to increase it.
If your website loads slowly and you want to increase its speed, you need to schedule a consultation with an SEO Melbourne agency. They can take measures to ensure your website is mobile-friendly and loads fast.
Even if your website is not optimised for mobile, Google will not penalise or delist your website. The only setback, which is a huge one, will be that your website will fail to rank on Google in comparison to other websites that have optimised their website for mobile.
Optimise Website for Amazon Search Optimisation
You will be surprised to learn that Amazon Search has risen as a competitor of Google. An SEO Melbourne agency will tell you that they predict a significant grown in Amazon Search Optimisation in 2019. Did you know that 72% of users have started to Amazon to look for products across various countries, particularly the United States, the United Kingdom, Germany, and France according to a study?
The same study also revealed that 56% of users visit Amazon to look for a product they want to buy before they visit other websites. In addition to finding the products they want on Amazon, they also find product reviews, product suggestions, and other types of products that might pique their interest.
When they are finding everything they need on Amazon, going on Google to search for them is kind of useless. However, this does not undermine the importance of Google, but it just tells website owners that they also need to focus on optimising their website for Amazon. Your SEO specialist may take the following steps to optimise your website for Amazon:
- Write user-friendly titles and descriptions of products, combining them with keywords,
- Suggest adding premium quality pictures,
- Cater to backend keywords or meta tags to tell Amazon’s algorithm that a certain item targets a certain keyword on the website.
- Suggest tracking customer reviews and addressing user complaints.
Local Search Optimisation
Your SEO specialist can tell you the importance of local search geo-targeting in 2019. If you offer a service such as a dog and cat grooming service, your SEO specialist will local SEO keyword research. For instance, one of your keywords might be “dog groomer in Melbourne.”
In the year 2019, local search geo-targeting has become more accurate or hyperlocal targeting. This will create improved sales funnels for pre-qualified users. You want to target streets and corners using keywords. You can launch a highly targeted search engine campaigns in the form of SEO or paid advertising.
From 2014 to 2015, “near me” searches rose at a startling rate of 130%. If you have not optimised your search for local SEO, you need to include this in your SEO strategy because in 2019 and in the coming years, its importance will only increase. This is especially important for small businesses because they are just starting out and they want to aim to target people in the area. The same goes for businesses with a physical store location.
Do you need to further guidance on how you can incorporate these SEO trends of 2019 into your website? Do you need the assistance of qualified SEO experts to create an SEO plan incorporating these trends? If you do, you can get in touch with an SEO agency to help you create an SEO plan and optimise your website for SEO.